The Lean Market Research Playbook

How I helped a UK lab validate a health product in 10 days.

This is the framework I used to help a UK national lab validate demand for a healthcare innovation, without a live product, or a giant research budget.

It’s called a smoke test, and it delivers real answers based on real user behaviour.

Whether you're a founder, marketer, product owner, or innovation lead, this playbook will show you how to run fast, credible validation tests using landing pages, paid traffic, and user intent signals.

Why it Works:

• Based on real-world behaviour (clicks, signups, pricing responses)
• Replaces bloated research decks with actionable data
• Proven approach used by national organisations, not just startups
• Helps you build evidence, buy-in, and even your first customer list

What’s Included:

✅ PDF playbook covering the full method

✅ Step-by-step breakdown of a real healthtech test

✅ Ad copy templates, test plan, landing page wireframe

✅ Reporting format to share results with your team or stakeholders

✅ Bonus section: How to scale the method across your entire roadmap

Learn How To:

• Build a proposition test from scratch in days
• Drive traffic using Meta, Google, or organic outreach
• Measure intent using landing pages and surveys
• Make data-backed decisions without burning budget
• Sell the method internally and scale it across products

Perfect For:

• Startups testing new product ideas
• Product teams exploring pricing or proposition
• Consultants offering lean research services
• Innovation teams seeking evidence to unlock funding or pilots

Need Help Running Yours?

I offer async reviews, setup support, or custom consulting for teams that want to move faster.
📩 Drop me a message at fk@freddykanter.com or visit freddykanter.com